Analytics

Data Analytics

Transform raw data into strategic decisions. Custom dashboards, predictive models, and actionable insights that drive revenue.

Example Use Cases

Sound Like Your Situation?

Here's what we could build together. Every analytics engagement is custom - these are starting points for the conversation.

B2B/Industrial

Decades of Data Silos

You've been through multiple CRM systems over the years. Customer data lives in 3 places and nobody trusts any of them. Your sales team is guessing at cross-sell opportunities and missing at-risk accounts.

We could: Unify your data into a single source of truth with customer health scores, product affinity models, and automated alerts for churn risk - so your team knows exactly who to call and why.

E-Commerce/DTC

Ad Spend Black Box

You're spending serious money on ads across Meta, Google, TikTok, and influencers - but you don't really know what's working. Each platform claims credit for the same purchases. Your true CAC is a mystery.

We could: Build a multi-touch attribution model connecting your commerce platform, ad accounts, and email - showing true ROAS by channel so you can cut waste and double down on winners.

B2B SaaS

Board Can't Trust Forecasts

Your sales team's quarterly forecasts are off by 40% and the board has lost confidence. You don't know which deals will close when, and pipeline "velocity" is just a buzzword you can't actually measure.

We could: Analyze your historical deal data to build a forecast model with stage-specific close probabilities and leading indicators - giving your CFO numbers they can actually plan around.

Logistics/Operations

5 Systems, No Dashboard

Your operations data lives in 5 different systems that don't talk to each other. You can't see revenue per mile, driver utilization, or maintenance costs in one place. Decisions are based on gut feel, not data.

We could: Build a centralized ops dashboard combining all your sources - TMS, GPS, fuel cards, maintenance, timesheets - so you can see the full picture and spot margin leaks in real time.

Capabilities

Data That Drives Decisions

From scattered data to unified intelligence

Custom Dashboards

Real-time dashboards tailored to your KPIs. See what matters most, updated automatically from all your data sources.

Predictive Models

ML-powered forecasting for pipeline, churn, and revenue. Know what's coming before it happens.

KPI Tracking

Unified metric tracking across all systems. Automated reporting that keeps leadership informed without manual work.

Data Integration

Connect all your tools into a single source of truth. CRM, marketing, finance, product - unified and accessible.

AI Insights

Natural language queries on your data. Ask questions, get answers - no SQL required.

Automated Alerts

Proactive notifications when metrics cross thresholds. Never miss an important change.

Process

How It Works

From data chaos to clarity in 4 steps

01

Audit & Map

We audit your existing data sources and map what intelligence you need to drive decisions.

02

Connect & Unify

Integrate all your data sources into a unified data layer with automated sync.

03

Build & Deploy

Create custom dashboards, reports, and predictive models tailored to your business.

04

Iterate & Optimize

Continuous refinement based on usage and new questions that emerge from your data.

Use Cases

Built for Revenue Teams

Analytics that drive action, not just reports

Revenue Operations

Unified view of the entire revenue engine from lead to renewal.

  • Pipeline velocity tracking
  • Win/loss analysis
  • Forecast accuracy

Marketing Analytics

Attribution, campaign performance, and CAC optimization across channels.

  • Multi-touch attribution
  • Channel ROI analysis
  • Funnel optimization

Customer Success

Health scoring, churn prediction, and expansion opportunity identification.

  • Health score modeling
  • Churn early warning
  • Upsell signals
Results

Measurable Impact

90%

Faster Reporting

35%

Better Forecast Accuracy

50%

Reduced Churn

2x

Data-Driven Decisions

Ready to Turn Data Into Decisions?

Stop drowning in data. Start driving with it.