Intelligence

ICP BI Signals

Real-time intelligence on your ideal customer profile. Know who's ready to buy before your competitors do with AI-powered buying signals.

Example Use Cases

Sound Like Your Situation?

Here's what we could build together. Every signal strategy is custom - these are starting points for the conversation.

Cybersecurity

Reactive Security Sales

You sell security solutions but by the time you hear about a breach or compliance need, your competitors are already in the door. Your outreach feels generic and poorly timed.

We could: Build monitoring for new CISO hires, SOC 2 compliance job postings, and industry breach news - so you're reaching out within days of buying triggers, not months after.

New CISO Hires Compliance Jobs Industry Breaches
DevOps Platform

Invisible Migration Timing

Your best customers are companies moving from monolith to microservices, but you can't see that journey happening. By the time they're talking to vendors, decisions are half-made.

We could: Track job posts for "Kubernetes" and "cloud migration" keywords, monitor GitHub activity patterns, and flag companies hiring containerization engineers - catching them early in the decision process.

K8s Job Posts GitHub Activity Tech Blog Posts
HR Tech

Missing the Hiring Surge

You sell recruiting tools but can't tell when companies hit "hiring mode." You're pitching ATS software to companies that aren't hiring, while fast-growing startups pick competitors.

We could: Monitor job posting velocity (50%+ month-over-month spikes), track recruiter hires, and combine with funding event data - so you reach companies right when the pain is acute.

Job Post Velocity Recruiter Hires Funding Events
Construction Tech

Outgrowing Spreadsheets

Your software helps contractors manage complex projects, but you can't tell which small firms are suddenly taking on bigger work. Your ICP is a moving target based on project size.

We could: Monitor permit filings, government contract wins, and project manager job posts - identifying contractors scaling up before they realize they need better tools.

Permit Filings Contract Wins PM Hires
Capabilities

Know Before They Do

Capture buying signals across the web and act on them instantly

Intent Signals

Track content consumption, G2 visits, competitor research, and third-party review activity to identify active buyers.

Buyer Tracking

Monitor job changes, promotions, and new hires that signal buying committees forming or budgets being allocated.

Market Triggers

Funding rounds, acquisitions, leadership changes, and expansion announcements that create buying opportunities.

Tech Stack Changes

Detect when companies adopt, drop, or evaluate technologies that make them ideal prospects for your solution.

Real-Time Alerts

Instant notifications when high-value signals fire. Get to prospects while the timing is perfect.

Signal Scoring

AI-weighted signal scoring that prioritizes the accounts most likely to convert based on historical patterns.

Process

How It Works

From signal capture to sales conversation in real-time

01

Define ICP Signals

We configure which signals matter for your business - from job postings to tech adoption to funding events.

02

Monitor & Capture

Our systems continuously scan thousands of sources for relevant signals matching your ICP criteria.

03

Score & Prioritize

AI weighs each signal and surfaces the highest-intent accounts to your team first.

04

Alert & Activate

Real-time notifications push to Slack, email, or CRM with context so reps can act immediately.

Signal Types

Signals We Track

Comprehensive coverage across the buyer journey

Intent Data

  • G2 & Capterra research activity
  • Competitor website visits
  • Content topic engagement
  • Search keyword activity

People Signals

  • Executive new hires
  • Role promotions
  • Champion job changes
  • Team expansion patterns

Company Signals

  • Funding announcements
  • M&A activity
  • Office expansions
  • Product launches

Tech Signals

  • New tool adoption
  • Contract renewals/expirations
  • Tech stack removal
  • Job post tech requirements
Results

Measurable Impact

Average results from our ICP BI Signals clients

40%

Higher Win Rates

5x

Better Timing

60%

Shorter Sales Cycles

3x

More Qualified Pipeline

Ready to See Who's Ready to Buy?

Stop guessing and start knowing. Get real-time buying signals for your ICP.